How To Make Money With Traffic Exchanges
A traffic exchange is a site where you can get new visitors to your web site in exchange for viewing the sites of other members. They can be considered analogous to Speed Dating for web sites, in which users rapidly view a number of sites and it's the job of the site owners and advertisers to present interesting material.
There are many hundreds of traffic exchange sites on the internet and finding the ones that are good can be difficult.
The key to using traffic exchanges effectively is understanding that the person will only be viewing your site for 10 - 20 seconds. Rather than sending the person to your regular home page, you should be sending them to a specific "landing page" or advertisement designed for traffic exchanges. Use this advertisement to create curiosity about your site. The most effective are squeeze pages or splash pages, which have a simple headline, description, and an opt-in form to receive future emails. Then the surfer can easily type their email address in and receive more information about your product or services at a later time. A main goal of using traffic exchanges should be to build your personal list of business prospects for now and future endeavors.
How Does It Work?
It's simple: You look at other people's blogs & sites, and then they look at yours.
Most programs require you to click a button every 6-30 seconds in order to view the next page and earn credits. There is usually some kind of security measure to prevent users from cheating by surfing too quickly. And to prevent bots, the user is often also required to enter a captcha code regularly while surfing. This means that the surfer is definitely going to see your material and click through to your site.
So How Do I Make Money?
Typically "surfers" will be directed to information about your product, a blog post, or an affiliate offer. Affiliate networks such as ClickBank and Clickbooth are especially well suited for use with traffic exchanges. Linkshare and Commission Junction are two others to try. Note that pay-per-click programs such as Google AdSense generally prohibit placements on traffic exchanges because their model is incentivized clicks, thus making it impossible for a user to simply "browse" offers.
Here Are Eight Steps To Get Started
Take your time to understand the traffic exchange market and structure a campaign accordingly. Spend some time acquainting yourself with the various advertising mediums available such as full page views, banner and text ad displays and various other alternatives offered by a variety of traffic exchanges.
Choose between five and ten highly ranked and used traffic exchanges and begin to build up advertising credits within these exchanges in preparation to launch your campaign. Try and allocate a set period of at least thirty minutes per day to this task.
Begin designing and structuring your campaign which should include a splash page (a fast loading page with a simple message prompting the surfer to open your site in a new window), a squeeze or lead capture page (a page designed with the sole purpose of getting the viewer to request more information from you via email) and a well written email follow up campaign that stays on message while offering the reader genuine help and assistance. Several squeeze and splash pages should be designed so that you can track effectiveness and constantly be able to adjust your pages for better results.
Set up an tracking mechanism to track splash page effectiveness. This can be done via Google Analytics, by reading your server log files, or there are specific ad tracking services available.
Set some realistic goals based on a formula that every lead you generate should be worth on average at least $1 per month to you.
Start your campaign and analyze the effectiveness of your message. If no one is jumping, you can create a new ad or edit your existing one.
Continually monitor results and tweak accordingly to realize profit.
Consider ramping up profitable campaign by buying advertising credits.
As Steve Jobs might have said, "Why are you still here?" Traffic exchanges are easy to join, so get started today.